Concrete Roots: Season One Has Sprouted 🌱

Welcome to the official launch of Grit Garden!

Season One — Concrete Roots — is here, inspired by the grit of the city and the strength of Carolina roots. Every piece in this collection is built tough and grown bold, blending sports energy with urban edge.

From heavyweight hoodies and joggers to essential tees, tanks, and accessories, each design reflects our mission: to thrive where others can’t. The colorways take cues from the Carolina Panthers — bold black, electric blue, and steel grey — to represent resilience, pride, and strength.

This is just the beginning. Concrete Roots is the first chapter of our story, but every piece you wear becomes part of the movement.

💧 Built Tough. Grown Bold. 🌱

Welcome to Grit Garden.